Subaru Canada x Ryan Farr | Bruce Peninsula EV Adventure




Subaru Canada Partnership Pitch

Fully
Charged.
Bruce to Back.

A one-wheel XR, an elopement at the Grotto, tacos at the tip of the peninsula —
shot entirely in a Subaru EV. Sarnia to Tobermory and back, on free chargers,
with a OneWheel charging off the car the whole way. This is what going full-EV
actually looks like in Ontario.

📍 Sarnia → Tobermory → Sarnia
⚡ Zero fuel cost goal
🎞️ Photo + Video + AI Timeline
🛹 OneWheel XR charged in-transit




Photography With
Actual Range.

I’m Ryan Farr — commercial and adventure photographer based in Sarnia, Ontario.
I shoot weddings in places like the Grotto at Cyprus Lake, document Ontario’s
coastal surf culture, and ride trails on a OneWheel XR. My work lives at the
intersection of landscape, lifestyle, and the genuinely unexpected.

I’m not pitching a polished brand trip. I’m pitching something messier and more
honest: a working photographer on a real road trip, with real gear, real stops,
and a OneWheel charging off the car the whole way north. The kind of content
that looks like life, not a lookbook.



@ryanfarr.proper on Instagram

📸 Photography
Commercial-quality stills of the car in wild, real Ontario settings — Pinery dunes, Goderich bluffs, Tobermory harbour, the Grotto. Not staged. Not stock. Actually there.

🎬 Raw Video
Footage from the road, the trails, the charge stops. Usable for Subaru Canada social or a longer-form brand video. Shot as story, not spec.

🤖 AI Timeline Reel
Using AI-driven edit timelines to produce a trip reel that goes beyond what traditional editing can do — dynamic, responsive to the footage, built for short-form and longform simultaneously.

📱 Social Coverage
Stories, reels and posts tagging @subarucanada throughout — live documentation with reach into the adventure and photography communities.



Three New Subaru EVs.
One Right Trip.

Subaru Canada just tripled its EV lineup. All three are worth considering for this trip — here’s why each one maps to a different angle of the story.

Uncharted
2026 · Compact EV SUV · The Everyday Pick
  • 338 hp AWD / 221 hp FWD
  • Up to 496 km range (FWD LR)
  • DC fast charge: 10–80% in ~30 min
  • 208 mm ground clearance
  • X-MODE AWD + sporty tuning
  • Smaller footprint for city + parking

The “Crosstrek EV” energy — nimble on Grand Bend’s strip, comfortable for the whole loop. The free-charger range story is compelling with 496 km available.

Solterra
2026 Updated · Compact EV SUV · The Proven Pick
  • 338 hp (Solterra XT) / updated for 2026
  • Range boosted 25%+ vs previous gen
  • NACS port, battery preconditioning
  • EyeSight driver assist standard
  • Known, tested, trusted platform

The baseline that started it all — now faster, longer-range, with the same Subaru AWD chops. A strong comparison reference if shooting all three is on the table.

All specs as published by Subaru Canada. Range figures per NRCan guidelines in ideal conditions. Ryan is flexible on vehicle choice based on what Subaru Canada wishes to feature.



Full EV.
All the Way.

🚗

⚡⚡

🛹

While you drive
The Car Charges
the Ride.

OneWheel XR via AC outlet

Subaru EVs come with a 120V AC outlet. The OneWheel XR charges at ~500W — a gentle draw that charges a full battery in under 3 hours while driving. By the time we arrive at each stop, the board is ready to ride.

🆓

Free charger route challenge

The Ontario charger network along Hwy 21 and the Bruce Peninsula means this entire trip is achievable on zero-cost charging. Level 2 public chargers at municipal lots, provincial parks, and select businesses make the cost story genuinely interesting.

🛤️

Two EV-curious riders

Tacomory’s Marty Oblak is joining with his own OneWheel. Two people from different backgrounds both fully bought in on electric — that’s a natural, unscripted version of the EV adoption story Subaru wants to tell.

🌊

The Ontario landscape as range partner

The flat Lake Huron coast is ideal for EV range. Each beach stop is a visual payoff. Each charge is part of the story, not a detour from it.



Sarnia to Tobermory.
Then Back.

Northbound along the Lake Huron coast, hitting every stop worth a frame.
The return mirrors the trip in reverse — golden hour light on the way home
reads completely differently than the morning push north. Both directions matter.

📍 Start: Sarnia
📍 End: Tobermory / Cyprus Lake
↕️ Round Trip ~540 km
📅 Jun 17 or 18 Elopement

0

Love Buzz Coffee
333 Wellington St, Sarnia — Launch Point

The ritual before any real trip. Sarnia’s coziest independent café on the Mitton Village strip —
cold brew, a full charge on the car and the board, and the first frame of the story.
The departure shot: car packed, board loaded, coffee in hand, heading north.

⚡ Charge Up
☕ Coffee
📸 Departure Shot


◉ @lovebuzzcoffee.mv


Full charge

1

The Pinery Provincial Park
Grand Bend — Lake Huron, ~90 km north

Rare Oak savanna trails make this a standout OneWheel location — loose sand
over firm paths, open sky, and no one around at the right hour.
The park has Level 2 chargers at the visitor centre, making a top-up possible
if a longer trail session is on. The Trailseeker in the sandy parking lot,
board leaning against it — that’s the shot.

🛹 OneWheel Trails
⚡ L2 Top-Up Available
📸 Sandy Savanna
🌿 Provincial Park

🔌
L2 available

2

Grand Bend Strip
Grand Bend, Ontario

This trip is beach-heavy by design — Grand Bend is the one that leans into
its energy, not its scenery. The strip has a different visual language than
the rest of the route: louder, busier, sandier. Park the EV on Main Street
and let it be a conversation piece.
Archie’s surf shop is here for the subculture thread.

🏖️ Beach Town
🏄 Archie’s Surf
📸 Strip Scene
🛹 Boardwalk

🔌
Street charger

3

Goderich Waterfront + SurfSup Eco Shop
Goderich, Ontario — “The prettiest town in Canada”

Goderich’s octagonal town square sits on a bluff above the lake — one of the
most photogenic small-town waterfronts in Ontario. The boardwalk runs 1.8 km
along the shore. SurfSup Eco Shop is the real find: an indie surf and SUP
rental shop operating out of Goderich with a half-bowl for skate.
The intersection of EV culture and surf culture on a freshwater coast is
a story nobody is telling. We tell it here.

🏄 SurfSup Eco Shop
📸 Bluff Views
🌊 Waterfront
🛹 Half Bowl


◉ @surfsupecoshop

🔌
Municipal lot

4

Southampton — Chantry Island View + Outlaw Brewing
Southampton, Bruce County

Chantry Island sits in the bay like it was put there for a photograph. The
lighthouse, the water, the Trailseeker on the harbour road — this is a hero frame.
Then: Outlaw Brewing Company, in a 150-year-old hotel on High Street, makes
the craft beer connection. Marty at Tacomory has a relationship with a local
brewery for their house “Crevasse” beer — the angle of driving craft beer
from Southampton to Tobermory in a zero-emission vehicle is genuinely funny
and genuinely on-brand.

📸 Chantry Lighthouse
🍺 Outlaw Brewing Co.
🌊 Harbour
🍺 Beer Delivery Side Quest


◉ @outlawbrewco

🔌
High St lot

5

Sauble Beach + Red Bay — The Back Way In
Sauble Beach & Red Bay, Bruce Peninsula

Most people take Hwy 6 straight up. We take the coast: Sauble Beach for its
11 km of freshwater sand (one of Canada’s longest), then Red Bay as the quieter
back route onto the Bruce. Jack and Jill’s surf shop in Sauble continues the
Huron surf culture thread. Singing Sands Provincial Park is a soft option
if time allows — one of the quieter beaches on the peninsula.

🏖️ Sauble — 11km Beach
🏄 Jack & Jill’s Surf
📸 Coastal Light
🛹 Hard Pack Riding

🔌
Town charger

6

Lion’s Head — Lighthouse + White Bluff
Lion’s Head, Bruce Peninsula

The lighthouse at Lion’s Head harbour is a classic Ontario frame — but
White Bluff is the secret. Vacant, free to access, and better than the
crowded Lion’s Head trail: dramatic limestone escarpment cliffs above Georgian Bay,
almost always empty. The kind of place where the Trailseeker parked at the
trailhead and the OneWheel on the limestone edge is the photo nobody’s taken
for Subaru yet.

🧗 White Bluff Escarpment
📸 Limestone Cliffs
🌊 Harbour
⭐ Hidden Gem

🔌
Town hall lot

7

Tobermory — Tacomory, Coffee, and the Secret Menu
Tobermory, Ontario — Tip of the Bruce

The destination stop. Tacomory at 7379 Hwy 6 is Marty’s food truck —
Tobermory’s taco institution, running Friday–Saturday 11am–8pm,
Sunday–Thursday 11am–7pm. The angle: Ryan and Marty arrive together in the
Subaru EV, OneWheels in the back, craft beer from Southampton in the frunk,
and order from the secret menu.
Tobermory Brewing Company is a harbour-view stop for a pint after.

🌮 Tacomory — Secret Menu
🍺 Tobermory Brewing Co.
📸 Harbour
⭐ Trip Centrepiece


◉ @tacomorytruck


Destination

8

Cyprus Lake — Camp + The Grotto
Bruce Peninsula National Park

Campsite at Cyprus Lake is base camp. The Grotto — Georgian Bay’s
turquoise sea cave — is the sunrise elopement location on June 17 or 18.
Two hours of personal photography work around the park rounds out the
visual archive. The car at the Cyprus Lake trailhead, at golden hour,
is one of the cleaner product placements available without a studio.

📸 Sunrise Elopement
🌿 Cyprus Lake Trails
💍 Grotto — Jun 17/18
🌊 Georgian Bay

🌙
Overnight

💍

Elopement at The Grotto — June 17 or 18

Ryan is shooting a elopement at The Grotto at Cyprus Lake at sunrise —
one of the most visually dramatic locations in Ontario. This is a working job
happening on the same trip, which means the content is anchored by something real,
not contrived. The story of arriving at this shoot in a Subaru EV,
charging the board on the way, and photographing a wedding in a national park
at first light writes itself.



The Stories Inside the Story.

Every great road trip pitch has a few angles that don’t fit neatly in the brief but end up being the most shareable content.

🆓
The $0 Fuel Challenge
The entire ~540 km round trip, planned exclusively around free public chargers.
Ontario’s Level 2 network along Hwy 21 and the Bruce makes this genuinely viable.
The challenge angle — tracking every charge, posting the running cost total —
is compelling, honest, and shareable in a way that “Subaru EV has great range”
simply isn’t. This is the EV adoption argument made through lived experience.

🍺
Zero-Emission Beer Delivery
Marty at Tacomory has a collaboration with a local brewery for their “Crevasse” beer.
Picking it up in Southampton and delivering it to Tobermory in a zero-emission vehicle
is the kind of side quest that becomes a reel. Low stakes, high character,
perfectly on-brand for both Subaru and the craft beer / local business community.

🛹
Two Riders, One Vehicle
Ryan and Marty are both OneWheel riders meeting at the tip of the Bruce.
The setup — two people independently bought into electric transport,
converging on a road trip in a Subaru EV — is an organic version of the
EV community story. No casting required.

🌊
Ontario’s Surf Coast
SurfSup Eco Shop (Goderich), Archie’s (Grand Bend), Jack and Jill’s (Sauble) —
freshwater surf culture on Lake Huron is a largely untold story.
The visual connection between EV culture, board culture, and the Ontario coast
is genuinely fresh territory for automotive content.



Content Deliverables.

Flexible based on Subaru Canada’s needs — this is a starting framework for conversation, not a locked scope.

📷
Gallery Stills
Commercial-quality, fully edited photography of the vehicle at each major stop. Landscape, lifestyle, and product-forward framing — all licensed for Subaru Canada digital use.

🎬
Trip Video
Raw footage + an edited trip reel, ideally produced using AI-driven timeline tools for a next-generation edit. Formatted for both Instagram Reels and longer-form use.

📱
Social Coverage
Live Instagram coverage throughout the trip: Stories, location tags, @subarucanada mentions at each stop. Posts aligned with Subaru Canada’s content calendar where relevant.

📝
Written Route Guide
A route guide published to properphoto.ca — SEO-optimized content mapping the Bruce Peninsula EV road trip for Ontario adventurers. Embeddable or linkable by Subaru Canada.



Ready When
Subaru Is.

The trip is planned. The stops are scouted. The elopement is booked.
All that’s missing is a Subaru in the driveway. Let’s build something worth tagging.

Ryan Farr · Proper Photo · properphoto.ca
Media Partnership Proposal · 2026
Bruce Peninsula EV Road Trip